Art House attended Cannes Lions 2024, activating the NBCUniversal Le Studio experience. While in Cannes, we also identified 10 of our favorite award-winning campaigns from this year’s Lions Awards winners, listed below.
PUB MUSEUMS
LEPUB, MILAN / HEINEKEN / 2024
To preserve the historical status and record of Irish pubs, Heineken installed augmented and virtual museum experiences into them, for on-site and remote viewing.
THANKS FOR COKE-CREATING
VML, NEW YORK / COCA-COLA / 2024
Coca-Cola embraced what would otherwise be unauthorized versions of its logo in bodegas throughout the world. In doing so, they uplifted the brand and the bodega owners, placing various community versions of the logo in global print and OOH campaigns.
CODE MY CROWN
EDELMAN, LONDON / DOVE / 2024
Dove's open source project empowers anyone with the tools to produce and use realistic Black hair for digital characters in virtual worlds.
BMW IJACK
SERVICEPLAN MIDDLE EAST, DUBAI / BMW / 2024
BMW turned Google Maps into a virtual showroom for its electric cars by uploading images of their EVs at every public charging station location in Dubai.
OREO X PAC-MAN SUPERMARCADE
SAATCHI & SAATCHI, DUSSELDORF / OREO / 2024
Leaning into the retro video game trend, Oreo produced digital twins of supermarkets that also served as the canvas for a retro-future AR pac-man game. Consumers-turned-gamers follow the path of cookies leading to a special edition OREO x PAC-MAN shelf.
THE BEER INSIDE THE MUSIC
AFRICA CREATIVE DDB, SAO PAULO / BUDWEISER / 2024
To show its deep ties to music, Budweiser placed posters, print ads, billboards, and OOHs in more than 100 locations across Brazil, featuring Spotify Codes for songs that mention the brand.
EAT LIKE YOUR AVATAR
OGILVY PARIS / INTERBEV / 2024
Challenging gamers to eat healthier, Interbev leveraged the food lore of Zelda, where players unlock and prepare various recipes to enhance their gaming experience through a “flexitarian” diet.
SMACK FOR HEINZ
RETHINK, TORONTO / HEINZ KETCHUP / 2024
Heinz created a smackable, ketchup-dispensing billboard placed outside restaurants that did not serve their brand of the condiment. These locations were identified via customer complaints that Heinz was not available.
THIS IS AN IKEA STORE
OGILVY, MANILA / IKEA / 2024
To expand the footprint of Ikea in the Philippines without building more stores, the brand deployed “This is an IKEA store” QR-enabled ads in various online and offline touchpoints to recreate the IRL shopping experience.
RIP CURL VIRTUAL PRO
VML, SYDNEY / RIP CURL / 2024
Rip Curl launched the Virtual Pro as the world’s first digital global surf competition that rewarded loyal customers, gamifying the retroactive surf data contained within their Search GPS watches.
